The Delivery Process: From Draft to Published Link
What happens after you've paid? Follow the entire process from order to publication, including revisions, timeframes, and what you can expect.
The process at a glance
From the moment you click "order" to your link going live, your order passes through several stages. Each stage has a clear division of responsibility between you and the publisher, and you can follow along the entire way via the platform.
Order and brief: You fill in your brief and complete payment. The publisher receives a notification with all the details.
The publisher starts work: Within the agreed timeframe (typically 1-3 days), the publisher starts producing the content based on your brief.
Draft sent for review: You receive a notification when the draft is ready. You can read it directly in the platform.
Approval or revision: You approve the draft or request changes with specific comments.
Publication and proof: The publisher publishes the article and shares the live link. The process is complete.
5-14 days typical total delivery time
1-2 days time to review the draft
24 hours after approval → published
What exactly happens after payment?
Once you've completed your payment, several things happen automatically behind the scenes. The system creates an order, notifies the publisher, and starts a timer that ensures the delivery deadline is met.
Your order is registered and you receive an order confirmation with the expected delivery time
The publisher receives a notification with your brief and all specifications
A delivery deadline is set based on the package type — if the deadline is exceeded, the publisher is contacted automatically
You can follow your order status in real time via your dashboard
What if the publisher has questions?
The publisher can message you via the platform if anything in your brief is unclear. We recommend responding quickly — it keeps the process moving and ensures the best result.
How to review the draft effectively
When you receive the draft, it's important to review it thoroughly but with focus. Here's what you should check:
✓ Does the article match your brief — topic, angle, and tone?
✓ Is your link integrated naturally with the right anchor text?
✓ Is the target URL correct and does the link point where it should?
✓ Is the content well written, informative, and relevant to the website's audience?
✓ Does the article meet your requirements for word count and specific points?
✓ Are there any grammatical errors or awkward phrasing?
✓ Does the article feel like editorial content — or like an advert?
Focus on what matters
You don't need to correct every comma. Focus on whether the article hits the right angle, whether your link sits naturally, and whether the content represents your brand well. Minor editorial corrections are the publisher's responsibility.
The revision process: what can you expect?
Most packages include at least one revision round. That means you can request specific changes at no extra cost. But it's important that you use the revision effectively.
Good revision requests
"Change the tone to be more professional in paragraph 2"
"Add a paragraph about sustainability"
"The anchor text should be changed to 'modern solution'"
"Remove the reference to competitor X"
Problematic revision requests
"Rewrite the whole thing" (requires a new brief)
"Make it better" (not specific enough)
"Change the topic completely" (outside scope)
"Add 5 extra links" (beyond the agreed number)
Revisions vs. a new brief
A revision is an adjustment to the existing content — not a complete rewrite. If you discover the topic or angle is completely wrong, that may be due to an unclear brief. In that case, it's more effective to start over with a new, better brief.
Publication and what happens afterwards
Once you've approved the draft, the publisher publishes the article — typically within 24 hours. You'll receive a link to the live article and can verify that everything looks correct.
The publisher publishes the article and uploads the live link to the platform
You receive a notification with the link to the published article
Verify that the article is live, that the link works, and that the anchor text is correct
Google will typically discover and index the link within 2-4 weeks
Keep an eye on your rankings and traffic over the following 4-12 weeks
Speed-up trick: indexing nudge
You can speed up Google's indexing by submitting the published URL in Google Search Console under "URL Inspection" → "Request Indexing". This can cut indexing time from weeks to days.
What if problems arise?
In rare cases, problems can occur during the delivery process. Here are the most common scenarios and how they're handled:
The publisher misses the deadline → we contact them proactively and give you the option to cancel with a full refund
The draft is clearly below the quality requirements → you can reject it and request a new draft at no extra cost
The link is removed after publication → we offer a replacement placement or a refund within 12 months
The publisher doesn't respond → we escalate the case and find a solution within 48 hours
You're dissatisfied despite revisions → contact our support team for mediation
Our goal is to make link building safe and predictable. If something goes wrong, we're ready to fix it.